For the launch of the new NIKE Ava Rover, the Swoosh collaborated with Seoul based fashion designer HYEIN SEO to create a brand new silhouette.

FutureDeluxe was invited to join the partnership to help create a set of teaser stills and motion content as well as further campaign and launch event visual assets which play on the futuristic aesthetic of the HYEIN SEO x NIKE Ava Rover.

Client: HYEIN SEO, NIKE

Designed, directed and produced by @futuredeluxe

These are a few of my favourite explorations